The utilization of websites and other online engagement channels have become increasingly important for businesses to communicate with their customers. These channels provide a direct line of communication between the company and their customers, making it easier for consumers to get their questions answered, place orders, and follow up on delivery inquiries.
This direct communication makes it possible for businesses to deliver an enhanced level of customer service and create relationships with their customers. In addition, these channels enable businesses to tap into the power of conversational commerce, which allows them to better understand the needs of their customers and provide more personalized experiences.
Social media platforms have become powerful engagement channels for businesses. Websites, like Facebook, Twitter, and Instagram, are invaluable for conversational commerce. Customers can interact with businesses and brands through social media, providing a direct way to receive feedback and generate conversations with customers. By leveraging the different engagement opportunities available on social media, businesses can foster meaningful relationships with their customers.
How do websites fail to deliver the business?
Website act as a great gateway for any brand, it helps to educate the requirement need by a customer, but websites today often fail to meet user expectations. They are often slow to load, difficult to navigate, or have a poor design that makes it hard to understand what users need to do. Furthermore, many sites fail to provide a cohesive experience, causing the user to become confused or frustrated while trying to complete their goal. Moreover, sites are often so overloaded with advertisement or extra content that the user cannot find the information they actually need in a timely manner.
Due to the above mentioned problems the user get a bad impression of the brand and they refuse to return back to the website. Maintaining a good website is essential to increase more sales and for a efficient customer support.
Getting more Leads through Intelligent Conversation:
Knowing the customer needs help an organization to give the best service the customer is expecting. Modern technologies like Conversational Assistant can help to gather the user requirement through text or in a voice mode in many sectors like education, healthcare, Insurance, Hospitality and more.
They can easily integrated to the business CRM, which helps the employees to get the notifications related to their sector. Conversational Ai also helps to reduce the business cost and helps to gather the new leads through website and also through social platforms like Facebook, twitter, Instagram and also workspace platforms like MS-Teams, Slack etc. They also helps to connect with live agents when required by the customer.
A recent study shows using a conversational Ai assistant can reduce the business cost by 60–70 % and improved the customer retention rate by 60%. which helps the brands to survey in the market for a long period of time.
An engagement channel will help a brand attract, engage, and finally convert a prospect into a paying customer by allowing them to interact with it.
